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type_genre:"Article in journal"
~person:"Flavián Blanco, Carlos"
~subject:"Data Mining"
~subject:"Internet marketing"
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Data Mining
Internet marketing
Viral marketing
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Virales Marketing
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Consumer behaviour
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Online-Marketing
4
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3
Online-Handel
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Article in journal
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Flavián Blanco, Carlos
Law, Chun Hung Roberts
13
Bigné Alcañiz, J. Enrique
8
Kim, Jong Min
8
Moro, Sérgio
8
Okumus, Fevzi
8
Bilgihan, Anil
7
Li, Hengyun
7
Mariani, Marcello M.
7
Xie, Karen L.
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Akram, Umair
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Dwivedi, Yogesh Kumar
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Fan, Weiguo
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Filieri, Raffaele
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Loureiro, Sandra Maria Correia
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Pelsmacker, Patrick de
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Rita, Paulo
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Roy, Gobinda
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Schweidel, David A.
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Ye, Qiang
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Bilal, Muhammad
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Duan, Wenjing
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Guerreiro, João Pedro Silva Martins
5
Kwok, Linchi
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Law, Rob
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Liang, Sai
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Liu, Yong
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Phua, Joe
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Ruiz Mafe, Carla
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Tan, Yong
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Verma, Sanjeev
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Wu, Luorong
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Xiang, Zheng
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Zhang, Zili
5
Balaji, M. S.
4
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International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
2
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
3
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
4
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
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