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type_genre:"Article in journal"
~person:"Frisou, Jean"
~person:"Kim, B. Kyu"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Learning psychology
2
Lernpsychologie
2
Economic effectiveness
1
France
1
Frankreich
1
Kundenbindungsprogramm
1
Learning
1
Lernen
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Loyalty program
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Wirtschaftlichkeit
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Frisou, Jean
Kim, B. Kyu
Abdullah, ABM
1
Bose Godbole, Mousumi
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Bose, Mousumi
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Goode, Miranda R.
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Talukder, Majharul
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Consumer learning as a determinant of a multi-partner loyalty program's effectiveness : a behaviorist and long-term perspective
Frisou, Jean
;
Yildiz, Hélène
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10008839770
Saved in:
2
Memories as assets : strategic memory protection in choice over time
Zauberman, Gal
;
Ratner, Rebecca K.
;
Kim, B. Kyu
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 715-728
Persistent link: https://www.econbiz.de/10003807408
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