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type_genre:"Article in journal"
~person:"Gaur, Sanjaya Singh"
~subject:"Online-Marketing"
~type_genre:"Working Paper"
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Online-Marketing
Marketing management
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Marketingmanagement
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Brand image
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Indien
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global firms
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Gaur, Sanjaya Singh
Ko, Eunju
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Lepkowska-White, Elzbieta
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Agnihotri, Raj
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Chan-Olmsted, Sylvia M.
3
Karjaluoto, Heikki
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Kim, Sang Jin
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Klepek, Martin
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Mero, Joel
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Milne, George R.
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Ozuem, Wilson
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Palmatier, Robert W.
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Ruyter, Ko de
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Swani, Kunal
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Valos, Michael J.
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Almeida, Marcos Inácio Severo de
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Anber Abraheem Shlash Mohammad
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Bang, Nguyen
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Cartwright, Severina
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Darlin Apasrawirote
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Dias, Álvaro Lopes
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Dwivedi, Yogesh Kumar
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Fritz, Wolfgang
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Gu, Flora Fang
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Habibi, Fatemeh
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Journal of internet commerce
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
2
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
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