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type_genre:"Article in journal"
~person:"Gennard, John"
~person:"Voigt, Kai-Ingo"
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BJIR : an international journal of employment relations
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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2
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
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3
The NGA and the impact of new technology
Gennard, John
- In:
New technology, work and employment
2
(
1987
)
2
,
pp. 126-141
Persistent link: https://www.econbiz.de/10001062920
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4
The impact of new technology on the structure and organisation of craft unions in the printing industry
Gennard, John
- In:
BJIR : an international journal of employment relations
21
(
1983
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10001071082
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