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type_genre:"Article in journal"
~person:"Han, Heesup"
~subject:"Willingness to pay"
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Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
2
Are lodging customers ready to go green? : an examination of attitudes, demographics, and eco-friendly intentions
Han, Heesup
;
Hsu, Li-tzang Jane
;
Lee, Jin-soo
;
Sheu, Chwen
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 345-355
Persistent link: https://www.econbiz.de/10008908382
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