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type_genre:"Article in journal"
~person:"Hayek, Naila"
~person:"Yoon, Sukki"
~subject:"Charitable organization"
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Charitable organization
Fundraising
7
Advertising
5
Altruism
5
Altruismus
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Charity
5
Gemeinnützige Organisation
5
Werbung
5
Wohltätigkeit
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charity advertising
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Nonprofit-Marketing
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Article in journal
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Hayek, Naila
Yoon, Sukki
Bennett, Roger
9
Hyndman, Noel
7
Connolly, Ciaran
5
Filo, Kevin
5
Andreoni, James
4
Chapman, Cassandra M.
4
Eckel, Catherine C.
4
McDonnell, Diarmuid
4
Wymer, Walter
4
Choi, Jungsil
3
Cordery, Carolyn
3
Erlandsson, Arvid
3
Grossman, Philip Johnson
3
Inoue, Yuhei
3
List, John A.
3
Louis, Winnifred R.
3
Masser, Barbara M.
3
McConville, Danielle
3
Morgan, Gareth G.
3
Rutherford, Alasdair C.
3
Singh, Surendra N.
3
Västfjäll, Daniel
3
Xu, Jie
3
Al-Shamali, Sarah
2
Bae, Mikyeung
2
Berman, Gabrielle
2
Carpenter, Jeffrey P.
2
Chad, Paul
2
Chen, Greg
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Crettez, Bertrand
2
Dhanani, Alpa
2
Fechner, David
2
Ford, John B.
2
Haniffa, Roszaini
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Heijden, Hans van der
2
Hyánek, Vladimír
2
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European journal of operational research : EJOR
1
International journal of advertising : the review of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing letters : a journal of research in marketing
1
Omega : the international journal of management science
1
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ECONIS (ZBW)
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1
Optimal dynamic management of a charity under imperfect altruism
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
Omega : the international journal of management science
100
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012494651
Saved in:
2
Do charities spend more on their social programs when they cooperate than when they compete?
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
283
(
2020
)
3
,
pp. 1055-1063
Persistent link: https://www.econbiz.de/10012171757
Saved in:
3
Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa
;
Seo, Joon Yong
;
Yoon, Sukki
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
Saved in:
4
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
5
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
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