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type_genre:"Article in journal"
~person:"Hofmeister-Tóth, Ágnes"
~type_genre:"Annual report"
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Search: subject_exact:"Körperpflegemittel"
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Artificial intelligence
2
Cosmetics
2
Kosmetik
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Künstliche Intelligenz
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E-WOM intention
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Hofmeister-Tóth, Ágnes
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Asia Pacific journal of marketing and logistics
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Simay, Attila Endre
;
Wei, Yuling
;
Gyulavári, Tamás
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1569-1598
Persistent link: https://www.econbiz.de/10014315790
Saved in:
2
Using artificial intelligence to promote branded color cosmetics : evidence from indonesia
Wei, Yuling
;
Simay, Attila Endre
;
Agárdi, Irma
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 644-675
Persistent link: https://www.econbiz.de/10014287730
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