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type_genre:"Article in journal"
~person:"Ko, Eunju"
~person:"Lee, Richard"
~subject:"Konsumentenverhalten"
~subject:"Leadership style"
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Search: subject_exact:"Nationalcharakter"
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Konsumentenverhalten
Leadership style
Consumer behaviour
6
National culture
6
Nationalkultur
6
Designation of origin
3
Herkunftsbezeichnung
3
Animosity
2
China
2
Ethnocentrism
2
South Korea
2
Südkorea
2
Beziehungsmarketing
1
Buyer behaviour
1
Consumer goods industry
1
Corporate culture
1
Cosmopolitanism
1
Cultural identity
1
Cultural sector
1
Culture
1
Customer value
1
Fashion
1
Japan
1
Konsumgüterindustrie
1
Kultur
1
Kulturelle Identität
1
Kultursektor
1
Kundenwert
1
Latent growth modelling
1
Luxury goods
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Memory
1
Mobile communications
1
Mobilkommunikation
1
Mode
1
Mosambik
1
Mozambique
1
New product development
1
Produktentwicklung
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Article
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Article in journal
Aufsatz in Zeitschrift
6
Collection of articles of several authors
1
Sammelwerk
1
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English
6
Author
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Ko, Eunju
Lee, Richard
Cleveland, Mark
8
Laroche, Michel
5
Papadopoulos, Nicolas G.
5
Balabanis, George
4
Reardon, James
4
Sharma, Piyush
4
Wang, Cheng Lu
4
Al Ganideh, Saeb Farhan
3
Brettel, Malte
3
Das, Manish
3
Gavish, Yossi
3
Jebarajakirthy, Charles
3
Luna, David
3
Nhu Ty Nguyen
3
Shoham, Aviv
3
Stepchenkova, Svetlana
3
Vida, Irena
3
Woodside, Arch G.
3
Čvirik, Marián
3
Žabkar, Vesna
3
Aashish, Kumar
2
Areiza-Padilla, Jose Andres
2
Arli, Denni
2
Asmat Nizam Abdul Talib
2
Awudu, Iddrisu
2
Bakir, Aysen
2
Bartikowski, Boris
2
Boshoff, Christo
2
Carvalho, Sergio W.
2
Cervera-Taulet, Amparo
2
Chowdhury, Tamgid Ahmed
2
De Nisco, Alessandro
2
Diamantopoulos, Adamantios
2
Ding, Zhonghui
2
Dmitrovič, Tanja
2
Durvasula, Srinivas
2
Engelen, Andreas
2
Fairhurst, Ann
2
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European journal of marketing : EJM
2
International marketing review
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
6
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1
A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
Saved in:
2
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
3
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard
;
Mazodier, Marc
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
Saved in:
4
Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
Saved in:
5
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
6
The underlying social identities of a nation's brand
Lee, Richard
;
Klobas, Jane
;
Tezinde, Tito
;
Murphy, Jamie
- In:
International marketing review
27
(
2010
)
4
,
pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
Saved in:
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