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type_genre:"Article in journal"
~person:"Ko, Eunju"
~subject:"Konsumentenverhalten"
~subject:"Leadership style"
~subject:"Traditional culture"
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Konsumentenverhalten
Leadership style
Traditional culture
Consumer behaviour
3
National culture
3
Nationalkultur
3
China
2
South Korea
2
Südkorea
2
Consumer goods industry
1
Corporate culture
1
Cultural identity
1
Cultural sector
1
Culture
1
Customer value
1
Fashion
1
Japan
1
Konsumgüterindustrie
1
Kultur
1
Kulturelle Identität
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Kultursektor
1
Kundenwert
1
Luxury goods
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Mode
1
New product development
1
Produktentwicklung
1
Unternehmenskultur
1
Welt
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World
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authenticity
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consumer attitudes and purchase intention
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culture marketing
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traditional cultural products (TCPs)
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Article in journal
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Ko, Eunju
Cleveland, Mark
9
Laroche, Michel
5
Papadopoulos, Nicolas G.
5
Balabanis, George
4
Das, Manish
4
Jebarajakirthy, Charles
4
Reardon, James
4
Sharma, Piyush
4
Wang, Cheng Lu
4
Al Ganideh, Saeb Farhan
3
Asmat Nizam Abdul Talib
3
Brettel, Malte
3
Gavish, Yossi
3
Lee, Richard
3
Luna, David
3
Nhu Ty Nguyen
3
Shoham, Aviv
3
Stepchenkova, Svetlana
3
Vida, Irena
3
Woodside, Arch G.
3
Čvirik, Marián
3
Žabkar, Vesna
3
Aashish, Kumar
2
Areiza-Padilla, Jose Andres
2
Arli, Denni
2
Ashaduzzaman, Md
2
Awudu, Iddrisu
2
Bakir, Aysen
2
Bartikowski, Boris
2
Boshoff, Christo
2
Carvalho, Sergio W.
2
Cervera-Taulet, Amparo
2
Chowdhury, Tamgid Ahmed
2
De Nisco, Alessandro
2
Diamantopoulos, Adamantios
2
Ding, Zhonghui
2
Dmitrovič, Tanja
2
Durvasula, Srinivas
2
Engelen, Andreas
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Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
3
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A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
2
Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
Saved in:
3
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
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