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type_genre:"Article in journal"
~person:"Komppula, Raija"
~subject:"Online-Marketing"
~subject:"SME"
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Online-Marketing
SME
KMU
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Marketing management
3
Marketingmanagement
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Brand management
2
Markenführung
2
Brand orientation
1
Cluster analysis
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Clusteranalyse
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Erfolgsfaktor
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Firm growth
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Market entry
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Article in journal
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Komppula, Raija
Gilmore, Audrey
9
Laukkanen, Tommi
9
Reijonen, Helen
8
O'Dwyer, Michele
7
Didonet, Simone Regina
5
Hirvonen, Saku
5
Ko, Eunju
5
Thurasamy Ramayah
5
Carson, David
4
Jones, Rosalind
4
Lepkowska-White, Elzbieta
4
Mohammad Falahat
4
Rowley, Jennifer
4
Simmons, Geoffrey
4
Spillan, John E.
4
Tuominen, Sasu
4
Agnihotri, Raj
3
Agyapong, Ahmed
3
Altinay, Levent
3
Banerjee, Saikat
3
Boso, Nathaniel
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Brooksbank, Roger
3
Cadogan, John W.
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Chan-Olmsted, Sylvia M.
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Crick, Dave
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Crick, James M.
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Dibb, Sally
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Fearne, Andrew P.
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Gabrielsson, Peter
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Gaur, Sanjaya Singh
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Jaiyeoba, Olumide Olasimbo
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Joensuu-Salo, Sanna
3
Karjaluoto, Heikki
3
Kim, Sang Jin
3
Klepek, Martin
3
Kocak, Akin
3
Kraus, Sascha
3
Mero, Joel
3
Milne, George R.
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Journal of small business and enterprise development
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
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Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen, Helen
;
Párdányi, Szandra
;
Tuominen, Sasu
; …
- In:
Journal of small business and enterprise development
21
(
2014
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10010388595
Saved in:
2
Are growing SMEs more market-oriented and brand-oriented?
Reijonen, Helen
;
Laukkanen, Tommi
;
Komppula, Raija
; …
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 699-716
Persistent link: https://www.econbiz.de/10009658091
Saved in:
3
The adoption of market orientation in SMEs : required capabilities and relation to success
Reijonen, Helen
;
Komppula, Raija
- In:
Journal of strategic marketing
18
(
2010
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10003956272
Saved in:
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