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type_genre:"Article in journal"
~person:"Konuş, Umut"
~subject:"E-commerce"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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