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type_genre:"Article in journal"
~person:"Krishen, Anjala S."
~person:"Schnitzer, Martin"
~subject:"Event marketing"
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Event marketing
Event-Marketing
6
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3
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Sport event
3
Sportveranstaltung
3
Big event
2
Großveranstaltung
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Olympic Agenda 2020
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Krishen, Anjala S.
Schnitzer, Martin
Fairley, Sheranne
10
Scheinbaum, Angeline Close
7
Taheri, Babak
6
Schmitt, Bernd
5
Drengner, Jan
4
Lacey, Russell
4
Wong, IpKin Anthony
4
Zarantonello, Lia
4
Arcodia, Charles
3
Atwal, Glyn
3
Brakus, J. Joško
3
Cai, Liping A.
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Carlson, Jamie
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Dias, Álvaro Lopes
3
Filo, Kevin
3
Funk, Daniel C.
3
Jahn, Steffen
3
Kim, Jong-hyeong
3
Kwiatkowski, Grzegorz
3
Lee, Woojin
3
Li, Mimi
3
Moital, Miguel
3
O'Brien, Danny
3
Page, Stephen J.
3
Shobeiri, Saeed
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Suh, Eunju
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Tyler, B. David
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Van Niekerk, Mathilda
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Walker, Matthew
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Williams, Alistair
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Ai, Chi-Han
2
Aitken, Rob
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Alexandris, Kostas
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Armbrecht, John
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Bekmeier-Feuerhahn, Sigrid
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Benkenstein, Martin
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Journal of advertising research
2
International journal of sport management and marketing : IJSMM
1
Journal of advertising
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
6
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1
How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
2
Collaboration and meta-organisation in event tourism : effects of the Olympic Agenda 2020 on planning the 2026 Winter Olympics
Bazzanella, Filippo
;
Bichler, Bernhard Fabian
; …
- In:
Tourism management perspectives : TMP
41
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209430
Saved in:
3
Does home location put young athletes under pressure?
Kristiansen, Elsa
;
Schnitzer, Martin
;
Houlihan, Barrie
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 226-244
Persistent link: https://www.econbiz.de/10012697144
Saved in:
4
Influence of event and place image on residents' attitudes toward and support for events
Schnitzer, Martin
;
Kössler, Christopher
;
Schlemmer, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1260-1281
Persistent link: https://www.econbiz.de/10012592384
Saved in:
5
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
6
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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