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type_genre:"Article in journal"
~person:"Kucuk, S. Umit"
~subject:"Brand image"
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Brand image
Markenimage
3
Social Web
3
Social web
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Anti-branding
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Brand dilution
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Brand ownership and consumer rights
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Consumers
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Digital branding
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Digitalisierung
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Digitization
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Semiotics
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brand semiotics
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consumer-generated branding
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Article in journal
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Kucuk, S. Umit
Loureiro, Sandra Maria Correia
7
Rita, Paulo
6
Schivinski, Bruno
6
Hollebeek, Linda D.
5
Kumar, Jitender
5
Wallace, Elaine
5
Aslam, Wajeeha
4
Becker, Kip
4
Garay Tamajón, Luis Alfonso
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Guzman, Francisco
4
Kumar, Vikas
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Kunkel, Thilo
4
Pauwels, Koen
4
Ranfagni, Silvia
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Sashittal, Hemant Chaitanya
4
Wang, Yonggui
4
Augusto, Mário Gomes
3
Azar, Salim L.
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Bang, Nguyen
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Bilro, Ricardo Godinho
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Camiciottoli, Belinda Crawford
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Chadwick, Simon
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Cheung, Man Lai
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Decker, Reinhold
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Divakaran, Pradeep Kumar Ponnamma
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Dwivedi, Yogesh Kumar
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Farhat, Kashif
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Fernandes, Teresa
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Gensler, Sonja
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Guercini, Simone
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Harrigan, Paul
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Husain, Rehan
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Khan, Bilal Mustafa
3
Kian Yeik Koay
3
Kim, Hye-yŏng
3
Kübler, Raoul
3
Langaro, Daniela
3
Li, Dahui
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Liébana-Cabanillas, Francisco
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Journal of business ethics : JOBE
1
Marketing theory
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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Exploring the legality of consumer anti-branding activities in the digital age
Kucuk, S. Umit
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10011609424
Saved in:
2
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
3
Negative Double Jeopardy: the role of anti-brand sites on the internet
Kucuk, S. Umit
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003627446
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