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type_genre:"Article in journal"
~person:"Kumar, Archana"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschriften"
~type_genre:"Collection of articles written by one author"
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Article in journal
Aufsatz in Zeitschriften
Collection of articles written by one author
Aufsatz in Zeitschrift
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Kumar, Archana
Khare, Arpita
57
Chawla, Deepak
21
Jain, Varsha
13
Parayitam, Satyanarayana
12
Roy, Subhadip
11
Mishra, Sita
10
Sondhi, Neena
10
Prashar, Sanjeev
9
Singh, Devinder Pal
8
Das, Gopal
7
Handa, Meenakshi
7
Joshi, Himanshu
7
Punyatoya, Plavini
7
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7
Deb, Madhurima
6
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6
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6
Jaiswal, Deepak
6
Kant, Rishi
6
Khan, Mohammed Naved
6
Pandey, Shweta
6
Parsad, Chandan
6
Singh, Ramendra
6
Tandon, Urvashi
6
Thomas, Sujo
6
Agarwal, Reeti
5
Almugari, Fatehi
5
Dwivedi, Yogesh Kumar
5
Farhan, Mohd
5
Gupta, Nitin
5
Khan, Bilal Mustafa
5
Kim, Youn-kyung
5
Kiran, Ravi
5
Kumar, Vikas
5
Kundu, Sukanya
5
Malhotra, Gunjan
5
Misra, Richa
5
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International journal of retail & distribution management
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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The role of personal cultural orientation in consumer ethnocentrism among Indian consumers
Kumar, Archana
;
Fairhurst, Ann
;
Kim, Youn-kyung
- In:
Journal of Indian business research
5
(
2013
)
4
,
pp. 235-250
Persistent link: https://www.econbiz.de/10010364806
Saved in:
2
Ethnocentric tendencies of Indian consumers : impact on preference for domestic versus foreign producs
Kumar, Archana
;
Fairhurst, Ann
;
Kim, Youn-kyung
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 323-341
Persistent link: https://www.econbiz.de/10009314462
Saved in:
3
Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
Saved in:
4
Indian consumers' purchase behavior toward US versus local brands
Kumar, Archana
;
Kim, Youn-Kyung
;
Pelton, Lou
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 510-526
Persistent link: https://www.econbiz.de/10009521978
Saved in:
5
Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana
;
Lee, Hyun-joo
;
Kim, Youn-kyung
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
Saved in:
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