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type_genre:"Article in journal"
~person:"Lado Coustré, Nora"
~person:"Romaniuk, Jenni"
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Search: subject_exact:"Co-branding"
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Lado Coustré, Nora
Romaniuk, Jenni
Ilicic, Jasmina
4
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3
Peitz, Martin
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Bodet, Guillaume
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of international consumer marketing
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang
;
Chiu, Candy Lim
;
Liu, Su-Ping
;
Lee, …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10012200729
Saved in:
3
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
4
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
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