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type_genre:"Article in journal"
~person:"Lee, Wei-Na"
~subject:"China"
~subject:"Transnational corporation"
~type_genre:"Graue Literatur"
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Lee, Wei-Na
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For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny
;
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
Saved in:
2
A cross-cultural study of consumer ethnocentrism between China and the US
Tsai, Wan-hsiu
;
Lee, Wei-Na
;
Song, Young-a.
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 80-93
Persistent link: https://www.econbiz.de/10009737348
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