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type_genre:"Article in journal"
~person:"Munzel, Andreas"
~subject:"Internet marketing"
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Internet marketing
Online-Marketing
4
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Virales Marketing
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Social web
3
Electronic word-of-mouth
2
Online retailing
2
Online-Handel
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Communication
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Consumer behaviour
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Employer branding
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Fake online reviews
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Firmenimage
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Fraud
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HR marketing
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Konsumentenverhalten
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Munzel, Andreas
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Xie, Karen L.
7
Fan, Weiguo
6
Filieri, Raffaele
6
Kim, Jong Min
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Li, Hengyun
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Loureiro, Sandra Maria Correia
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Okumus, Fevzi
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Pelsmacker, Patrick de
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Roy, Gobinda
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Dens, Nathalie
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Dwivedi, Yogesh Kumar
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Mariani, Marcello M.
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Phua, Joe
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Rita, Paulo
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Ruiz Mafe, Carla
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Tan, Yong
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Verma, Sanjeev
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Wu, Luorong
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Xiang, Zheng
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Balaji, M. S.
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Bilgihan, Anil
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Chakraborty, Uttam
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Du, Qianzhou
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Flavián Blanco, Carlos
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Karjaluoto, Heikki
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Kwok, Linchi
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Law, Rob
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Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of service management
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ECONIS (ZBW)
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1
Illusions of truth : experimental insights into human and algorithmic detections of fake online reviews
Plotkina, Daria
;
Munzel, Andreas
;
Pallud, Jessie
- In:
Journal of business research : JBR
109
(
2020
),
pp. 511-523
Persistent link: https://www.econbiz.de/10012238112
Saved in:
2
Finding meaning in contradiction on employee review sites : effects of discrepant online reviews on job application intentions
Könsgen, Raoul
;
Schaarschmidt, Mario
;
Ivens, Stefan
; …
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 165-177
Persistent link: https://www.econbiz.de/10011920098
Saved in:
3
Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
4
Creators, multipliers, and lurkers : who contributes and who benefits at online review sites
Munzel, Andreas
;
Kunz, Werner H.
- In:
Journal of service management
25
(
2014
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10010260110
Saved in:
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