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type_genre:"Article in journal"
~person:"Roy, Gobinda"
~subject:"Data Mining"
~subject:"Internet marketing"
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8
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8
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5
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5
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4
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4
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3
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Roy, Gobinda
Law, Chun Hung Roberts
13
Bigné Alcañiz, J. Enrique
8
Kim, Jong Min
8
Moro, Sérgio
8
Okumus, Fevzi
8
Bilgihan, Anil
7
Li, Hengyun
7
Mariani, Marcello M.
7
Xie, Karen L.
7
Akram, Umair
6
Dwivedi, Yogesh Kumar
6
Fan, Weiguo
6
Filieri, Raffaele
6
Loureiro, Sandra Maria Correia
6
Pelsmacker, Patrick de
6
Rita, Paulo
6
Schweidel, David A.
6
Ye, Qiang
6
Bilal, Muhammad
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Duan, Wenjing
5
Guerreiro, João Pedro Silva Martins
5
Kwok, Linchi
5
Law, Rob
5
Liang, Sai
5
Liu, Yong
5
Phua, Joe
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Ruiz Mafe, Carla
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Tan, Yong
5
Verma, Sanjeev
5
Wu, Luorong
5
Xiang, Zheng
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Zhang, Zili
5
Balaji, M. S.
4
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4
Du, Qianzhou
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Flavián Blanco, Carlos
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Global business review
1
International journal of hospitality management
1
International journal of technology marketing : IJTMkt
1
Journal of internet commerce
1
Journal of marketing communications
1
Tourism planning & development
1
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ECONIS (ZBW)
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1
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
2
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
3
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
4
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
5
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
6
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
Saved in:
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