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type_genre:"Article in journal"
~person:"Wang, Cheng Lu"
~subject:"Entrepreneurship approach"
~subject:"Entrepreneurship"
~subject:"Nationalkultur"
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Entrepreneurship approach
Entrepreneurship
Nationalkultur
China
5
National culture
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
2
Brand management
2
Cultural identity
2
Kulturelle Identität
2
Markenführung
2
Markenimage
2
Social values
2
Soziale Werte
2
Asia
1
Asien
1
Brand
1
Brand equity
1
Brand local iconness
1
Brand preference
1
Brand purchasing
1
Chinese elements
1
Clan culture
1
Consumer ethnocentrism
1
Corporate culture
1
Cultural compatibility
1
Designation of origin
1
Domestic vs. import brand
1
Firm performance
1
Global brands
1
Global identity
1
Globalisierung
1
Globalization
1
Herkunftsbezeichnung
1
Institutional economics
1
Institutional logic
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Institutionenökonomik
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International marketing
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Internationales Marketing
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Article in journal
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5
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English
5
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Wang, Cheng Lu
Brettel, Malte
10
Brewer, Paul
9
Cleveland, Mark
9
Engelen, Andreas
9
Guedhami, Omrane
9
Venaik, Sunil
9
Kwok, Chuck C. Y.
8
Parboteeah, K. Praveen
8
Cullen, John B.
7
Goodell, John W.
7
El Ghoul, Sadok
6
Kang, Tony
6
Larimo, Jorma
6
Shenkar, Oded
6
Tarba, Shlomo Yedidia
6
Laroche, Michel
5
Minkov, Michael
5
Papadopoulos, Nicolas G.
5
Reardon, James
5
Salter, Stephen B.
5
Salzmann, Astrid Juliane
5
Singh, Nitish
5
Aggarwal, Raj
4
Ashraf, Badar Nadeem
4
Balabanis, George
4
Bao, Shuji
4
Beugelsdijk, Sjoerd
4
Das, Manish
4
Flatten, Tessa
4
Froese, Fabian Jintae
4
Gong, Wen
4
Griffin, Dale
4
Hasan, Iftekhar
4
Hoffmann, Stefan
4
Huang, Songshan
4
Jebarajakirthy, Charles
4
Kaasa, Anneli
4
Li, Kai
4
Lima, Gerlando A. S. Franco de
4
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Cross cultural management : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
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ECONIS (ZBW)
5
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1
The influence of clan culture on business performance in Asian private-owned enterprises : the case of China
Xiong, Ming Ning
;
Wang, Cheng Lu
;
Cui, Nan
;
Wang, Tao
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 97-110
Persistent link: https://www.econbiz.de/10013206388
Saved in:
2
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
3
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Saved in:
4
The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Cross cultural management : an international journal
17
(
2010
)
3
,
pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
Saved in:
5
Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu
;
Lin, Xiaohua
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
Saved in:
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