//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~person:"Yoon, Sukki"
~subject:"Charitable organization"
~subject:"Social exclusion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Spenden"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Charitable organization
Social exclusion
Fundraising
5
Advertising effects
4
Altruism
4
Altruismus
4
Charity
4
Werbewirkung
4
Wohltätigkeit
4
Advertising
3
Gemeinnützige Organisation
3
Werbung
3
Charitable behavior
2
Eigeninteresse
2
Self-interest
2
charity advertising
2
Artificial intelligence
1
Donation appeals
1
Gerechtigkeit
1
Gratitude
1
Ideologie
1
Ideology
1
Internet marketing
1
Justice
1
Künstliche Intelligenz
1
Message persuasiveness
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Online-Marketing
1
Other-benefit appeals
1
Pride
1
Self-benefit appeals
1
Social Marketing
1
Social Web
1
Social behaviour
1
Social marketing
1
Social media fundraising campaigns
1
Social web
1
Soziale Ausgrenzung
1
Soziales Verhalten
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Yoon, Sukki
Bennett, Roger
9
Hyndman, Noel
7
Connolly, Ciaran
5
Filo, Kevin
5
Andreoni, James
4
Chapman, Cassandra M.
4
Eckel, Catherine C.
4
McDonnell, Diarmuid
4
Wymer, Walter
4
Choi, Jungsil
3
Cordery, Carolyn
3
Erlandsson, Arvid
3
Grossman, Philip Johnson
3
Inoue, Yuhei
3
List, John A.
3
Louis, Winnifred R.
3
Masser, Barbara M.
3
McConville, Danielle
3
Morgan, Gareth G.
3
Rutherford, Alasdair C.
3
Singh, Surendra N.
3
Västfjäll, Daniel
3
Xu, Jie
3
Al-Shamali, Sarah
2
Bae, Mikyeung
2
Berman, Gabrielle
2
Carpenter, Jeffrey P.
2
Chad, Paul
2
Chen, Greg
2
Crettez, Bertrand
2
Dhanani, Alpa
2
Fechner, David
2
Ford, John B.
2
Haniffa, Roszaini
2
Hayek, Naila
2
Heijden, Hans van der
2
Hyánek, Vladimír
2
Johannesson, Magnus
2
Jones, Kristy
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa
;
Seo, Joon Yong
;
Yoon, Sukki
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
Saved in:
2
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
3
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->