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type_genre:"Article in journal"
~subject:"1987"
~type_genre:"Statistics"
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Search: subject_exact:"Promotional materials"
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1987
Promotional materials
95
Werbemittel
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15
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Childers, Terry L.
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Darmon, René Y.
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Droge, Cornelia
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Houston, Michael J.
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Associative positioning strategies through comparative advertising : attribute versus overall similarity approaches
Droge, Cornelia
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 377-388
Persistent link: https://www.econbiz.de/10001036431
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2
Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
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