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type_genre:"Article in journal"
~subject:"Branchenentwicklung"
~subject:"Press publisher"
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ECONIS (ZBW)
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Mergers & competition, magazine research, and old media meeting new
Gustafsson, Karl Erik
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009579453
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2
Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely
;
King, Karen Whitehill
;
Reid, Leonard N.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
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3
An internal control evaluation tool for advertising revenue in the newspaper and magazine publishing industry
Orchard, Lou X.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 93-97
Persistent link: https://www.econbiz.de/10008806742
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4
Wirtschaftszeitschriften in der Krise : eine unternehmensstrategische Analyse
Gerum, Elmar
;
Stieglitz, Nils
;
Haase, Corinna
; …
- In:
Zeitschrift Führung + Organisation : ZfO
71
(
2002
)
6
,
pp. 376-383
Persistent link: https://www.econbiz.de/10001716501
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