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type_genre:"Article in journal"
~subject:"China"
~subject:"Statistische Methode"
~type_genre:"Non-commercial literature"
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Measurement and research methods in international marketing
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Study on EU agri-food exports via e-commerce to China : final report
IHS Markit <Firma>
;
Areté SRL
;
Sociedade Portuguesa de …
;
…
-
2022
Persistent link: https://www.econbiz.de/10013345824
Saved in:
2
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Saved in:
3
Maximising export returns : consumer attitudes towards attributes of food and beverages in export markets relevant to New Zealand
Guenther, Meike
;
Saunders, Caroline
;
Dalziel, Paul
; …
-
2015
Persistent link: https://www.econbiz.de/10011447729
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4
Maximising export returns : the use of digital media and smart technology in shopping and information gathering for food and beverages in markets relevant to New Zealand
Driver, Timothy
;
Saunders, Caroline
;
Guenther, Meike
; …
-
2015
Persistent link: https://www.econbiz.de/10011447740
Saved in:
5
The recognition of international opportunities among Italian SMEs : differences between European and Chinese markets
Piantoni, Mariella
;
Baronchelli, Gianpaolo
;
Cortesi, Elena
- In:
International journal of entrepreneurship and small business
17
(
2012
)
2
,
pp. 199-219
Persistent link: https://www.econbiz.de/10009616318
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6
Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results
Sarstedt, Marko
;
Henseler, Jörg
;
Ringle, Christian M.
- In:
Measurement and research methods in international marketing
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10009377908
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7
Stochastic frontier estimation in international marketing research : exploring untapped opportunities
Sarkees, Matthew E.
;
Luchs, Ryan
- In:
Measurement and research methods in international marketing
,
(pp. 99-114)
.
2011
Persistent link: https://www.econbiz.de/10009377922
Saved in:
8
Difference scores, anaysis levels, and the (mis)interpretation of cultural distance
Franke, George R.
;
Hill, John S.
;
Ramsey, Jase
;
Richey, …
- In:
Measurement and research methods in international marketing
,
(pp. 31-51)
.
2011
Persistent link: https://www.econbiz.de/10009377927
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9
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
10
Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets
Kwon, Yung-chul
- In:
International marketing review
27
(
2010
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10003988016
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