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type_genre:"Article in journal"
~subject:"Hörfunkwerbung"
~type_genre:"Statistics"
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Search: subject_exact:"Promotional materials"
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Hörfunkwerbung
Promotional materials
95
Werbemittel
95
Deutschland
18
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18
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15
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14
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1985
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1987
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Bork, Reinhard
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Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Product placement und Wettbewerbsrecht : zu d. Grenzen "medialer" Fernsehwerbung
Bork, Reinhard
- In:
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; …
90
(
1988
)
4
,
pp. 264-272
Persistent link: https://www.econbiz.de/10001042231
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2
Product placement im Fernsehen : medien-, urheber- u. wettbewerbsrechtl. Grenzen
Sack, Rolf
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
3
,
pp. 196-200
Persistent link: https://www.econbiz.de/10001039819
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3
Time compression, response opportunity, and persuasion
Moore, Danny L.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10001018860
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