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type_genre:"Article in journal"
~subject:"Indien"
~subject:"United States"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Cause marketing"
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Indien
United States
Cause-Related Marketing
314
Cause-related marketing
314
Consumer behaviour
216
Konsumentenverhalten
216
Marketing management
132
Marketingmanagement
132
Corporate Social Responsibility
97
Corporate social responsibility
96
Beziehungsmarketing
73
Relationship marketing
73
cause-related marketing
57
Fundraising
56
Brand management
45
Markenführung
45
Advertising effects
39
Werbewirkung
39
Brand image
31
Markenimage
31
Advertising
28
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28
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27
Nonprofit marketing
24
Nonprofit-Marketing
24
Altruism
21
Altruismus
21
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21
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21
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18
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18
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17
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17
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16
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16
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corporate social responsibility
16
CRM
15
Cause marketing
15
India
15
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Article
39
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Article in journal
Non-commercial literature
Aufsatz in Zeitschrift
39
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4
Book section
4
Graue Literatur
2
Arbeitspapier
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English
40
German
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Thomas, Sujo
5
Kureshi, Sonal
4
Chawla, Deepak
3
Gupta, Shruti
3
Akansha Singh
2
Ferreira, Mauricio
2
Lee, Jaedeock
2
Pathak, Govind Swaroop
2
Roy, Donald P.
2
Aggarwal, Praveen
1
Andrews, Michelle
1
Aspara, Jaakko
1
Bautista, Reynaldo
1
Bigné Alcañiz, J. Enrique
1
Chang, Chun-Tuan
1
Chen, Pei-Chi
1
Chumpitaz Caceres, Rubén
1
Cialdini, Robert B.
1
Conlin, Molly
1
Currás Pérez, Rafael
1
Daly, Joseph P.
1
Das, Neel
1
Deb, Madhurima
1
Dhir, Sanjay
1
Edwards, Steven M.
1
Fang, Zheng
1
Ferguson, Rick
1
Fraedrich, John
1
Gadhavi, Dharmesh D.
1
Ghosh Chowdhury, Tilottama
1
Goldman, Sharon M.
1
Goldstein, Noah J.
1
Gopaldas, Ahir
1
Griskevicius, Vladas
1
Hanks, Lydia
1
Haugstad, Bryan
1
Heere, Bob
1
Hoyer, Wayne D.
1
Jeong, Luz Suplico
1
Johnson, Kim K. P.
1
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Fachhochschule Reutlingen / European School of Business
1
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International review on public and non-profit marketing
3
International journal of Indian culture and business management : IJICBM
2
International journal of nonprofit & voluntary sector marketing
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Asia-Pacific journal of management research and innovation
1
Global business review
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of sport management and marketing : IJSMM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of customer behaviour
1
Journal of management history
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of service management
1
Nonprofit management & leadership
1
Oxford economic papers
1
Psychology & marketing
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
South Asian journal of management : SAJM
1
Sport management review
1
The journal of consumer marketing
1
The journal of services marketing
1
Working paper / Indian Institute of Management, Ahmedabad
1
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ECONIS (ZBW)
41
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1
An experimental test of cause-related marketing and charitable giving
Murphy, James J.
;
Conlin, Molly
;
Haugstad, Bryan
- In:
Oxford economic papers
75
(
2023
)
4
,
pp. 890-901
Persistent link: https://www.econbiz.de/10014391521
Saved in:
2
First three decades of cause-related marketing : building a deeper understanding through bibliometric analysis
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of management history
29
(
2023
)
4
,
pp. 582-607
Persistent link: https://www.econbiz.de/10014490543
Saved in:
3
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
4
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
5
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
6
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
7
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
8
Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel
;
McNeil, Chris R.
;
Pouder, Richard W.
;
Daly, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012181635
Saved in:
9
The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
Saved in:
10
Cause-brand association (CBA) : an empirical investigation into millennails in India
Rohit, Deepa
;
Panda, Rajesh
- In:
Journal of customer behaviour
19
(
2020
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10012287449
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