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type_genre:"Article in journal"
~subject:"Relationship marketing"
~type_genre:"Multi-volume publication"
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Search: subject_exact:"Gebrauchsgüterhandel"
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Relationship marketing
Consumer products distribution
69
Konsumgüterhandel
69
Consumer goods industry
22
Konsumgüterindustrie
22
Deutschland
12
Germany
12
Lieferantenmanagement
8
Supplier relationship management
8
Theorie
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8
Beziehungsmarketing
5
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5
Lieferkette
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4
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Preisbindung
4
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4
Pricing strategy
4
RFID
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Resale price maintenance
4
Ambulanter Handel
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Betriebliche Wertschöpfung
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Brand
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Category Management
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Category management
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Customer satisfaction
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Handelsgeschichte
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History of trade
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Article in journal
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Caminal, Ramón
1
Cuthbertson, Richard
1
Eggert, Andreas
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Henseler, Jörg
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Hollmann, Sabine
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Jing, Bing
1
Messenger, Steve
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Swoboda, Bernhard
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Journal of economics & management strategy : JEMS
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
The journal of supply chain management : a global review of purchasing and supply
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
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1
The design and efficiency of loyalty rewards
Caminal, Ramón
- In:
Journal of economics & management strategy : JEMS
21
(
2012
)
2
,
pp. 339-371
Persistent link: https://www.econbiz.de/10009548727
Saved in:
2
Who owns the customer? : disentangling customer loyalty in indirect distribution channels
Eggert, Andreas
;
Henseler, Jörg
;
Hollmann, Sabine
- In:
The journal of supply chain management : a global …
48
(
2012
)
2
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009549713
Saved in:
3
Pricing experience goods : the effects of customer recognition and commitment
Jing, Bing
- In:
Journal of economics & management strategy : JEMS
20
(
2011
)
2
,
pp. 451-473
Persistent link: https://www.econbiz.de/10009157966
Saved in:
4
Collaborative CRM: a missed or a mythical opportunity
Cuthbertson, Richard
;
Messenger, Steve
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10003720359
Saved in:
5
Wertschöpfungspartnerschaften in der Konsumgüterwirtschaft : ökonomische und ökologische Aspekte des ECR-Managements
Swoboda, Bernhard
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
26
(
1997
)
9
,
pp. 449-454
Persistent link: https://www.econbiz.de/10001225433
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