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type_genre:"Article in journal"
~subject:"Werbepsychologie"
~type_genre:"Mehrbändiges Werk"
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Werbepsychologie
Promotional materials
96
Werbemittel
96
Deutschland
20
Germany
20
Market research
17
Marktforschung
17
Media usage
15
Mediennutzung
15
East Germany
13
Ostdeutschland
13
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13
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13
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
9
Werbewirkung
9
Theorie
8
Theory
8
Psychology of advertising
6
Zielgruppe
6
Brand image
5
Einzelhandel
5
Markenimage
5
Retail trade
5
Advertising
4
Sales promotion
4
Verbraucherverhalten
4
Verkaufsförderung
4
Werbung
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Hörfunkwerbung
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Marketing management
3
Marketingmanagement
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Radio advertising
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1985
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1987
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Darmon, René Y.
1
Droge, Cornelia
1
Finn, Adam
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Gierl, Heribert
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Kisielius, Jolita
1
Mayer, Hans
1
Mitchell, Andrew A.
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
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ECONIS (ZBW)
6
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Wann wirkt ein männliches Modell in der Werbung besser als ein weibliches Modell?
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003457824
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2
Print ad recognition readership scores : an information processing perspective
Finn, Adam
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 168-177
Persistent link: https://www.econbiz.de/10001051616
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3
Associative positioning strategies through comparative advertising : attribute versus overall similarity approaches
Droge, Cornelia
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 377-388
Persistent link: https://www.econbiz.de/10001036431
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4
The effect of verbal and visual components of advertisements on brand attitudes
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10001018876
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5
Examining the vividness controversy : an availability-valence interpretation
Kisielius, Jolita
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 418-431
Persistent link: https://www.econbiz.de/10001019234
Saved in:
6
Werbepsychologische Aspekte der Auswahl von Fotomodellen
Mayer, Hans
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
31
(
1985
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10001011322
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