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type_genre:"Aufsatz im Buch"
~accessRights:"restricted"
~subject:"Einzelhandelspreis"
~subject:"Game theory"
~type_genre:"Bibliography included"
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Einzelhandelspreis
Game theory
Handelsmarke
31
Store brand
31
Consumer behaviour
21
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21
Brand management
19
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19
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Choi, Seung-chan
2
Fonferek, Katharina-Maria
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Karray, Salma
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Schramm-Klein, Hanna
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Steinmann, Sascha
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Turut, Ozge
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
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ECONIS (ZBW)
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1
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
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2
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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3
Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
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4
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
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