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type_genre:"Aufsatz im Buch"
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand"
~subject:"Retail trade"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand management ; Vol. 4
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Brand research : [an outcome of the second International Conference on Brand Management]
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Building corporate identity, image and reputation in the digital era
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Country of origin effect : looking back and moving forward
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Emerging issues in economics of development, business and finance
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Fashion branding and communication : core strategies of European luxury brands
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International marketing ; Vol. 2
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
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Marketing accountability for marketing and non-marketing outcomes
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
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