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type_genre:"Aufsatz im Buch"
~isPartOf:"Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]"
~subject:"Decision"
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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The role of information processing in single-alternative and multiple-alternative judgements and decisions
Wyer, Robert S.
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Applying social cognition to consumer-focused strategy …
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(pp. 3-36)
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2005
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