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type_genre:"Aufsatz im Buch"
~isPartOf:"Brand management ; Vol. 4"
~isPartOf:"Luxury in global perspective : objects and practices, 1600-2000"
~type_genre:"Fallstudie"
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Grewe, Bernd-Stefan
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Hofmeester, Karin
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Phau, Ian
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Prendergast, Gerard P.
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Riello, Giorgio
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Brand management ; Vol. 4
Luxury in global perspective : objects and practices, 1600-2000
The Oxford handbook of luxury business
29
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
New luxury management : creating and managing sustainable value across the organization
15
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
Sustainable Luxury : An International Perspective
11
Sustainable luxury : managing social and environmental performance in iconic brands
10
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Luxury marketing, sustainability and technology : the future of luxury management
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Building corporate identity, image and reputation in the digital era
3
Contemporary case studies on fashion production, marketing and operations
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Brand management in emerging markets : theories and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Flagship marketing : concepts and places
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handbook of research on effective marketing in contemporary globalism
2
Harvard business review : HBR
2
International journal of production economics
2
Managing globalization : new business models, strategies and innovation
2
Post-COVID-19 perspectives on international business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The globalisation of Chinese business : implications for multinational investors
2
Three essays on luxury consumption
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
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1
Precious things in motion : luxury and the circulation of jewels in Mughal India
Siebenhüner, Kim
- In:
Luxury in global perspective : objects and practices, …
,
(pp. 27-54)
.
2016
Persistent link: https://www.econbiz.de/10012215249
Saved in:
2
Diamonds as global luxury commodity
Hofmeester, Karin
- In:
Luxury in global perspective : objects and practices, …
,
(pp. 55-90)
.
2016
Persistent link: https://www.econbiz.de/10012215253
Saved in:
3
Luxury and global history : introduction
Grewe, Bernd-Stefan
;
Hofmeester, Karin
- In:
Luxury in global perspective : objects and practices, …
,
(pp. 1-26)
.
2016
Persistent link: https://www.econbiz.de/10012215262
Saved in:
4
Gold in twentieth-century India : a luxury?
Grewe, Bernd-Stefan
- In:
Luxury in global perspective : objects and practices, …
,
(pp. 91-115)
.
2016
Persistent link: https://www.econbiz.de/10012215265
Saved in:
5
Luxury or commodity? : the success of Indian cotton cloth in the first global age
Riello, Giorgio
- In:
Luxury in global perspective : objects and practices, …
,
(pp. 138-168)
.
2016
Persistent link: https://www.econbiz.de/10012215268
Saved in:
6
The gendered luxury of wax prints in South Ghana : a local luxury good with global roots
Ruschak, Silvia
- In:
Luxury in global perspective : objects and practices, …
,
(pp. 169-191)
.
2016
Persistent link: https://www.econbiz.de/10012215278
Saved in:
7
The conservation of luxury : safari hunting and the consumption of wildlife in twentieth-century East Africa
Gissibl, Bernhard
- In:
Luxury in global perspective : objects and practices, …
,
(pp. 263-300)
.
2016
Persistent link: https://www.econbiz.de/10012215282
Saved in:
8
Luxury as a global phenomenon : concluding remarks
Grewe, Bernd-Stefan
;
Hofmeester, Karin
- In:
Luxury in global perspective : objects and practices, …
,
(pp. 301-310)
.
2016
Persistent link: https://www.econbiz.de/10012215283
Saved in:
9
Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.
;
Ahuvia, Aaron C.
-
2010
Persistent link: https://www.econbiz.de/10003922854
Saved in:
10
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
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