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type_genre:"Aufsatz im Buch"
~isPartOf:"Bridging the gap between advertising academia and practice"
~subject:"Virales Marketing"
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Bridging the gap between advertising academia and practice
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die Produktivität von Musikkulturen
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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E-commerce and web technologies : 14th international conference, EC-Web 2013, Prague, Czech Republic ; August 27 - 28, 2013 ; proceedings
1
Engaging consumers through branded entertainment and convergent media
1
Handbook of research on customer engagement
1
Hu - Op
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Marketing theory and applications ; 2012=Vol. 23
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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Strategic e-commerce systems and tools for competing in the digital marketplace
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The Routledge companion to advertising and promotional culture
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The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
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