//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz im Buch"
~isPartOf:"Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktimage"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Consumer behaviour
3
Konsumentenverhalten
3
Cognition
1
Creativity
1
Emotion
1
Internet marketing
1
Kognition
1
Kreativität
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Perception
1
Tourism
1
Tourismus
1
Wahrnehmung
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
4
Language
All
English
4
Author
All
Akturan, Ulun
1
Dou, Wenyu
1
Schaffner, Dorothea
1
Stutz, Nadine
1
Valette-Florence, Pierre
1
Valette-Florence, Rita
1
Wen, Na
1
Wu, Jintao
1
Yao, Qin
1
more ...
less ...
Published in...
All
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
9
Strong brands, strong relationships
9
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
8
Brand management ; Vol. 3
8
The evolution of brands : from signals of quality to storehouses of trust
8
Brand research : [an outcome of the second International Conference on Brand Management]
7
Consumer brand relationships : meaning, measuring, managing
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Innovative Markenführung und -implementierung
6
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
6
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
6
The Routledge companion to contemporary brand management
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Country of origin effect : looking back and moving forward
5
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
5
International marketing ; Vol. 2
5
Kellogg on marketing
5
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
5
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
5
Psychology of branding
5
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Brand management ; Vol. 4
4
Bridging the gap between advertising academia and practice
4
Cases on branding strategies and product development : successes and pitfalls
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Handbook on brand and experience management
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Organizational identity in practice
4
Political marketing in the United States
4
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The significance of cognitive and emotional variables : toward a better understanding of brand relationships
Valette-Florence, Rita
;
Valette-Florence, Pierre
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 422-430)
.
2012
Persistent link: https://www.econbiz.de/10010191480
Saved in:
2
The impact of perceived brand risk on perceived value : a multidimensional approach
Akturan, Ulun
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 377-386)
.
2012
Persistent link: https://www.econbiz.de/10010191483
Saved in:
3
The influence of brand experience and congruity on the evaluation of different types of co-branding strategies : an analysis in the context of tourism brands
Stutz, Nadine
;
Schaffner, Dorothea
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 363-370)
.
2012
Persistent link: https://www.econbiz.de/10010191484
Saved in:
4
Does making consumers creative improve brand evaluations? : exploring the roles of consumer creativity in online marketing communications
Dou, Wenyu
;
Wu, Jintao
;
Yao, Qin
;
Wen, Na
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 338-344)
.
2012
Persistent link: https://www.econbiz.de/10010191486
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->