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type_genre:"Aufsatz im Buch"
~isPartOf:"Developing successful global strategies for marketing luxury brands"
~subject:"Markenartikel"
~type_genre:"Mehrbändiges Werk"
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Luxury goods
13
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Mobile Marketing
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Chiaudano, Valentina
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Developing successful global strategies for marketing luxury brands
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Building consumer-brand relationship in luxury brand management
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Consumer brand relationships : meaning, measuring, managing
1
Contemporary case studies on fashion production, marketing and operations
1
Country of origin effect : looking back and moving forward
1
Detox fashion : case studies
1
Fashion branding and communication : core strategies of European luxury brands
1
Global luxury : organizational change and emerging markets since the 1970s
1
Handbook of brand relationships
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International marketing in the fast changing world
1
Kellogg on marketing
1
Luxury marketing : a challenge for theory and practice
1
Management and information technology in the digital era : challenges and perspectives
1
Management and inter/intra organizational relationships in the textile and apparel industry
1
Origin and branding in international market entry processes
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
1
Sustainable Luxury : An International Perspective
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Oxford handbook of luxury business
1
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
1
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1
Examining the integration of virtual and physical platforms from luxury brand managers' perspectives
Peretti, Paola
;
Chiaudano, Valentina
;
Sawhney, Mohanbir S.
- In:
Developing successful global strategies for marketing …
,
(pp. 44-61)
.
2021
Persistent link: https://www.econbiz.de/10012521592
Saved in:
2
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
;
Bonelli, Giulia
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 62-80)
.
2021
Persistent link: https://www.econbiz.de/10012521605
Saved in:
3
Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio
;
Kitchen, Philip J.
;
Chiaudano, Valentina
- In:
Developing successful global strategies for marketing …
,
(pp. 81-100)
.
2021
Persistent link: https://www.econbiz.de/10012521623
Saved in:
4
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
Saved in:
5
Upcycled vs. recycled products by luxury brands : status and environmental concern motives
Adıgüzel, Feray
;
Donato, Carmela
- In:
Developing successful global strategies for marketing …
,
(pp. 197-212)
.
2021
Persistent link: https://www.econbiz.de/10012521699
Saved in:
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