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type_genre:"Aufsatz im Buch"
~isPartOf:"Entrepreneurship, growth and economic integration : a linkage"
~isPartOf:"International advertising and communication : current insights and empirical findings"
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Advertising media
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Werbeträger
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Aufsatz im Buch
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Esch, Franz-Rudolf
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Hansen, Flemming
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Lundsteen, Steen
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Olsen, Jørgen Kai
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Parthasarathy, N.
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Entrepreneurship, growth and economic integration : a linkage
International advertising and communication : current insights and empirical findings
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Theorie und Praxis der Werbung in den Massenmedien
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Handbuch Kommunikationsmanagement
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Handbuch der Marktforschung
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
2
Organisation und praktische Anwendung
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising in new formats and media : current research and implications for marketers
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Bridging the gap between advertising academia and practice
1
Case study and review
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Cutting edge international research
1
De Gruyter handbook of media economics
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
E-marketing ; Vol. 2
1
Engaging consumers through branded entertainment and convergent media
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Fashion marketing
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Gender, culture, and consumer behavior
1
Handbook of research on IoT, digital transformation, and the future of global marketing
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Handbook of research on international advertising
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Handbuch Medienmanagement : mit 46 Tabellen
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
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Integrated marketing communication
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Advertising : a powerful tool
Parthasarathy, N.
- In:
Entrepreneurship, growth and economic integration : a …
,
(pp. 225-232)
.
2009
Persistent link: https://www.econbiz.de/10003917026
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2
Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Lundsteen, Steen
- In:
International advertising and communication : current …
,
(pp. 23-41)
.
2006
Persistent link: https://www.econbiz.de/10003378098
Saved in:
3
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
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