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type_genre:"Aufsatz im Buch"
~isPartOf:"Global luxury : organizational change and emerging markets since the 1970s"
~subject:"India"
~subject:"Luxury goods"
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Global luxury : organizational change and emerging markets since the 1970s
The Oxford handbook of luxury business
29
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
New luxury management : creating and managing sustainable value across the organization
15
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Sustainable Luxury : An International Perspective
11
Sustainable luxury : managing social and environmental performance in iconic brands
10
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Luxury in global perspective : objects and practices, 1600-2000
8
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Luxury marketing, sustainability and technology : the future of luxury management
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Building corporate identity, image and reputation in the digital era
3
Contemporary case studies on fashion production, marketing and operations
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Brand management ; Vol. 4
2
Brand management in emerging markets : theories and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Flagship marketing : concepts and places
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handbook of research on effective marketing in contemporary globalism
2
Managing globalization : new business models, strategies and innovation
2
Post-COVID-19 perspectives on international business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The globalisation of Chinese business : implications for multinational investors
2
Three essays on luxury consumption
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
A research agenda for international entrepreneurship
1
Advanced digital marketing strategies in a data-driven era
1
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1
The birth of luxury big business : LVMH, Richemont and Kering
Donzé, Pierre-Yves
- In:
Global luxury : organizational change and emerging …
,
(pp. 19-38)
.
2018
Persistent link: https://www.econbiz.de/10011758695
Saved in:
2
Italian luxury goods industry on the move : SMEs and global value chains
Merlo, Elisabetta
- In:
Global luxury : organizational change and emerging …
,
(pp. 39-63)
.
2018
Persistent link: https://www.econbiz.de/10011758697
Saved in:
3
Luxury brand outsiders : understanding the success of British and American luxury brands
Doyle, Stephen A.
;
Moore, Christopher M.
- In:
Global luxury : organizational change and emerging …
,
(pp. 65-86)
.
2018
Persistent link: https://www.econbiz.de/10011758715
Saved in:
4
Champagne, between terroir and luxury, 1945-2014
Tesson, Yves
- In:
Global luxury : organizational change and emerging …
,
(pp. 87-107)
.
2018
Persistent link: https://www.econbiz.de/10011758716
Saved in:
5
Christian Dior-New York : French fashion in the luxury US market
Pouillard, Véronique
- In:
Global luxury : organizational change and emerging …
,
(pp. 111-131)
.
2018
Persistent link: https://www.econbiz.de/10011758718
Saved in:
6
The democratisation of luxury and the expansion of the Japanese market, 1960-2010
Fujioka, Rika
;
Li, Zhen
;
Kaneko, Yuta
- In:
Global luxury : organizational change and emerging …
,
(pp. 133-156)
.
2018
Persistent link: https://www.econbiz.de/10011758740
Saved in:
7
How duty-free shops and department stores expanded the luxury market in South Korea, 1980-2010
Baek, Insoo
;
Fujioka, Rika
- In:
Global luxury : organizational change and emerging …
,
(pp. 157-175)
.
2018
Persistent link: https://www.econbiz.de/10011758762
Saved in:
8
How to enter the Chinese luxury market? : the example of Swatch Group
Donzé, Pierre-Yves
- In:
Global luxury : organizational change and emerging …
,
(pp. 177-194)
.
2018
Persistent link: https://www.econbiz.de/10011758786
Saved in:
9
Crafting time, making luxury : the heritage system and artisan revival in the Swiss watch industry, 1975-2015
Munz, Hervé
- In:
Global luxury : organizational change and emerging …
,
(pp. 197-218)
.
2018
Persistent link: https://www.econbiz.de/10011758790
Saved in:
10
Luxury brands and public museums : from anniversary exhibitions to co-branding
Pronitcheva, Karina
- In:
Global luxury : organizational change and emerging …
,
(pp. 219-237)
.
2018
Persistent link: https://www.econbiz.de/10011758838
Saved in:
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