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type_genre:"Aufsatz im Buch"
~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
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Handbook of social media management : value chain and business models in changing media markets
Digital peripheries : the online circulation of audiovisual content from the small market perspective
9
Handbook of media economics ; Volume 1A
4
Digital transformation in journalism and news media : media management, media convergence and globalization
2
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Controlling integriert und global : erfolgreiche Steuerung von komplexen Organisationen
1
Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
1
Economic analysis of the digital economy
1
Medienpraxis - Mediengeschichte - Medienordnung
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Schnittstellen (in) der Medienökonomie
1
Strategic imperatives and core competencies in the era of robotics and artificial intelligence
1
Wettbewerb, Transparenz und Qualität im Mediensektor : FAR-Tagungen 2007/2008
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New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
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2
New venture creation in social media platform : towards a framework for media entrepreneurship
Khajeheian, Datis
- In:
Handbook of social media management : value chain and …
,
(pp. 125-142)
.
2013
Persistent link: https://www.econbiz.de/10009762892
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3
Social media and new audiences as a new challenge for traditional and new media industries
Arango-Forero, Germán
;
Roncallo-Dow, Sergio
- In:
Handbook of social media management : value chain and …
,
(pp. 635-655)
.
2013
Persistent link: https://www.econbiz.de/10009763875
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