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type_genre:"Aufsatz im Buch"
~isPartOf:"Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende"
~isPartOf:"Marktstrategische Veränderungen in der Hersteller-Handels-Dyade"
~subject:"Distribution channel"
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Impulse für die Markenforschung und Markenführung
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
The SAGE handbook of international marketing
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ECONIS (ZBW)
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Der Markenartikel und sein Preis
Köhler, Helmut
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 65-100)
.
2006
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