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type_genre:"Aufsatz im Buch"
~isPartOf:"Marketing efficiency in tourism : coping with volatile demand"
~person:"Weiermair, Klaus"
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Brand management
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Marketing efficiency in tourism : coping with volatile demand
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Dienstleistungsnetzwerke
1
Real estate and destination development in tourism : successful strategies and instruments
1
Standortfaktor Tourismus und Wissenschaft : Herausforderungen und Chancen für Destinationen
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ECONIS (ZBW)
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Strategic brand management of tourism destinations : creating emotions and meaningful intangibles
Peters, Mike
;
Weiermair, Klaus
;
Katawandee, Phunthumadee
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 65-79)
.
2006
Persistent link: https://www.econbiz.de/10003396312
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