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type_genre:"Aufsatz im Buch"
~isPartOf:"Quantitative marketing techniques and analyses"
~subject:"Marktforschung"
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Market research
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Multivariate Analyse
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Quantitative marketing techniques and analyses
Fundamentals of marketing research ; Vol. 6
5
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Advancing methodological thought and practice
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Marketing efficiency in tourism : coping with volatile demand
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Marketing in the new global order : challenges and opportunities
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Measurement in marketing
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Organisation und praktische Anwendung
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Unternehmenssteuerung : Steuern und Bewertungsfragen ; Management von Unternehmen und Hochschulen ; Festschrift für Prof. Dr. Klaus von Sicherer zum 65. Geburtstag
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The multivariate revolution in marketing research
Sheth, Jagdish N.
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2009
Persistent link: https://www.econbiz.de/10003794433
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A review of multidimensional scaling in marketing research
Cooper, Lea G.
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2009
Persistent link: https://www.econbiz.de/10003794496
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