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type_genre:"Aufsatz im Buch"
~isPartOf:"Strategic marketing management and tactics in the service industry"
~subject:"Hotel industry"
~type_genre:"Lehrbuch"
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Strategic marketing management and tactics in the service industry
Management in der Hotellerie und Gastronomie : betriebswirtschaftliche Grundlagen
6
Global cases on hospitality industry
3
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
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Edition Dienstleistungsmanagement
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Aktuelle Entwicklungen im Dienstleistungsmarketing
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
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Handbook of research on consumerism in business and marketing : concepts and practices
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Services marketing cases in emerging markets : an asian perspective
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Hospitality marketing : strategic issues
Chandiok, Suniti
;
Sharma, Piyush
- In:
Strategic marketing management and tactics in the …
,
(pp. 213-242)
.
2017
Persistent link: https://www.econbiz.de/10011695341
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