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type_genre:"Aufsatz im Buch"
~isPartOf:"The Oxford handbook of luxury business"
~type_genre:"Collection of articles written by one author"
~type_genre:"Statistik"
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Luxury goods
29
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Aufsatz im Buch
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Roberts, Joanne
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Atwal, Glyn
2
Berry, Christopher J.
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Bryson, Douglas
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Gistri, Giacomo
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The Oxford handbook of luxury business
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
New luxury management : creating and managing sustainable value across the organization
15
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
Sustainable Luxury : An International Perspective
11
Sustainable luxury : managing social and environmental performance in iconic brands
10
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Luxury in global perspective : objects and practices, 1600-2000
8
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Luxury marketing, sustainability and technology : the future of luxury management
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Building corporate identity, image and reputation in the digital era
3
Contemporary case studies on fashion production, marketing and operations
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Brand management ; Vol. 4
2
Brand management in emerging markets : theories and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Flagship marketing : concepts and places
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handbook of research on effective marketing in contemporary globalism
2
Managing globalization : new business models, strategies and innovation
2
Post-COVID-19 perspectives on international business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The globalisation of Chinese business : implications for multinational investors
2
Three essays on luxury consumption
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
A research agenda for international entrepreneurship
1
Advanced digital marketing strategies in a data-driven era
1
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1
The history of ideas on luxury in the early modern period
Berry, Christopher J.
- In:
The Oxford handbook of luxury business
,
(pp. 21-39)
.
2022
Persistent link: https://www.econbiz.de/10013273923
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2
Critical theory and the singular instant of luxury : on contemporary conceptions of luxury customer experience
Armitage, John
- In:
The Oxford handbook of luxury business
,
(pp. 41-58)
.
2022
Persistent link: https://www.econbiz.de/10013273924
Saved in:
3
Luxury, banking, and finance
Bonin, Hubert
- In:
The Oxford handbook of luxury business
,
(pp. 79-105)
.
2022
Persistent link: https://www.econbiz.de/10013273926
Saved in:
4
Luxury and the entrepreneur : a story of Meissen Porcelain, harlequins, and creative destruction
Holt, Robin
- In:
The Oxford handbook of luxury business
,
(pp. 107-124)
.
2022
Persistent link: https://www.econbiz.de/10013273927
Saved in:
5
Luxury supply chain management
Brun, Alessandro
;
Karaosman, Hakan
- In:
The Oxford handbook of luxury business
,
(pp. 127-149)
.
2022
Persistent link: https://www.econbiz.de/10013273928
Saved in:
6
Luxury, craft, creativity, and innovation
Roberts, Joanne
- In:
The Oxford handbook of luxury business
,
(pp. 151-172)
.
2022
Persistent link: https://www.econbiz.de/10013273930
Saved in:
7
Licensing and the mass production of luxury goods
Okawa, Tomoko
- In:
The Oxford handbook of luxury business
,
(pp. 173-193)
.
2022
Persistent link: https://www.econbiz.de/10013273931
Saved in:
8
Systemic luxury strategy
Hoffmann, Jonas
- In:
The Oxford handbook of luxury business
,
(pp. 195-216)
.
2022
Persistent link: https://www.econbiz.de/10013273934
Saved in:
9
Luxury branding
Berghaus, Benjamin
- In:
The Oxford handbook of luxury business
,
(pp. 219-247)
.
2022
Persistent link: https://www.econbiz.de/10013273935
Saved in:
10
Luxury brand extensions and perceived luxury : insights from the Australian market
Stegemann, Nicole
;
Denize, Sara
- In:
The Oxford handbook of luxury business
,
(pp. 249-271)
.
2022
Persistent link: https://www.econbiz.de/10013273936
Saved in:
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