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type_genre:"Aufsatz im Buch"
~isPartOf:"Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions"
~type_genre:"Collection of articles of several authors"
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Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
Brand management ; Vol. 3
10
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Measuring and managing brands
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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Advancing insights on brand management
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Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
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Best practice der Markenführung
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Brand management in emerging markets : theories and practice
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Brands and brand management : contemporary research perspectives
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Breaking new ground in theory and practice
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Consumer behavior analysis : (a) rational approach to consumer choice
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
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Engaging consumers through branded entertainment and convergent media
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Enhancing knowledge development in marketing ; Vol. 21
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Global marketing strategies for the promotion of luxury goods
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Handbook of brand relationships
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Handbook on brand and experience management
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Impulse für die Markenforschung und Markenführung
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
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Legal strategies : how corporations use law to improve performance
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
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New world marketing
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Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Social psychology of consumer behavior
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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The Oxford handbook of luxury business
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Verrechnungspreise und Außensteuerrecht : Reflektionen und Ausblick : Festschrift für Harald Kuckhoff zum 80. Geburtstag
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Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010236837
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