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type_genre:"Aufsatz im Buch"
~person:"Baumgarth, Carsten"
~person:"Park, C. Whan"
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Brand management ; Vol. 3
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Impulse für die Markenforschung und Markenführung
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ECONIS (ZBW)
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Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
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2
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
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3
Markentransfers in leistungsfremden Kategorien : eine managementorientierte Evaluierung von unternehmensinternen Einflussfaktoren auf den Transfererfolg
Baumüller, Nicole
;
Baumgarth, Carsten
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 87-106)
.
2008
Persistent link: https://www.econbiz.de/10003785188
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