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type_genre:"Aufsatz im Buch"
~person:"Berndt, Ralph"
~person:"Chang, Chun-tuan"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising planning"
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Advertising planning
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Werbeplanung
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Cause-Related Marketing
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Berndt, Ralph
Chang, Chun-tuan
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International journal of advertising : the quarterly review of marketing communications
2
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Weltwirtschaft 2010 : Trends und Strategien
1
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ECONIS (ZBW)
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Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
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2
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
Saved in:
3
Erfolgsfaktoren ausgewählter Marketing-Konzepte der Praxis
Berndt, Ralph
- In:
Weltwirtschaft 2010 : Trends und Strategien
,
(pp. 149-168)
.
2009
Persistent link: https://www.econbiz.de/10003871837
Saved in:
4
Innovative Crossmedia-Werbestrategien für Markenartikel
Berndt, Ralph
;
Uebelhart, Muriel J.
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 177-186)
.
2005
Persistent link: https://www.econbiz.de/10002753197
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