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type_genre:"Aufsatz im Buch"
~person:"Boyle, Raymond"
~person:"Davies, Fiona"
~type_genre:"Aufsatz in Zeitschrift"
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Boyle, Raymond
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Celebrity, convergence and transformation
1
Journal of marketing management : MM
1
Managing sport business : an introduction
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ECONIS (ZBW)
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1
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
Saved in:
2
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
3
Sport, the media and strategic communications management
Boyle, Raymond
;
Haynes, Richard
- In:
Managing sport business : an introduction
,
(pp. 318-337)
.
2012
Persistent link: https://www.econbiz.de/10009305447
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