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type_genre:"Aufsatz im Buch"
~person:"Carmona, Mónica"
~person:"O'Connor, Peter"
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Carmona, Mónica
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Contemporary research in e-branding
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The SAGE handbook of digital marketing
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Trademarks and their role in innovation, entrepreneurship and industrial organization
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ECONIS (ZBW)
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Brandjacking in paid search : an unresolved problem
O'Connor, Peter
- In:
The SAGE handbook of digital marketing
,
(pp. 515-528)
.
2022
Persistent link: https://www.econbiz.de/10013367130
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Trademarks and their association with Kirznerian entrepreneurs
Lyalkov, Serhiy
;
Carmona, Mónica
;
Congregado, Emilio
; …
- In:
Trademarks and their role in innovation, …
,
(pp. 261-289)
.
2021
Persistent link: https://www.econbiz.de/10012597148
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3
Trademark infringement in pay-per-click advertising
O'Connor, Peter
- In:
Contemporary research in e-branding
,
(pp. 148-160)
.
2009
Persistent link: https://www.econbiz.de/10003778178
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