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type_genre:"Aufsatz im Buch"
~person:"Chandra, Ambarish"
~person:"Chang, Chun-tuan"
~type_genre:"Article in journal"
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Advertising planning
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Werbeplanung
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Advertising effects
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Chandra, Ambarish
Chang, Chun-tuan
King, Stephen
13
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7
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Steffenhagen, Hartwig
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Cheong, Yunjae
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International journal of advertising : the quarterly review of marketing communications
2
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of industrial economics
1
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ECONIS (ZBW)
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
2
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
3
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
Saved in:
4
Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
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