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type_genre:"Aufsatz im Buch"
~person:"Chang, Chun-tuan"
~person:"Gierl, Heribert"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising planning"
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Advertising planning
9
Werbeplanung
9
Advertising effects
6
Werbewirkung
6
Advertising
3
Werbung
3
Consumer behaviour
2
Experiment
2
Konsumentenverhalten
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Advertising regulation
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Body weight
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Aufsatz im Buch
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5
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Chang, Chun-tuan
Gierl, Heribert
King, Stephen
13
Naik, Prasad A.
5
Steffenhagen, Hartwig
5
Cheong, Yunjae
4
Esch, Franz-Rudolf
4
Kim, Kihan
4
Pelsmacker, Patrick de
4
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3
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3
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3
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Gou, Qinglong
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3
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3
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3
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3
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3
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3
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2
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2
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2
Bhatnagar, Namita
2
Bocci, Elena
2
Brunner, Christian Boris
2
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2
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2
Danaher, Peter J.
2
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2
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2
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2
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2
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2
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2
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2
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of advertising : the quarterly review of marketing communications
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Current insights and future trends : [extended versions …
,
(pp. 29-42)
.
2012
Persistent link: https://www.econbiz.de/10009748179
Saved in:
2
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
3
Increasing the effectiveness of benefit arguments : a regulatory fit perspective
Gierl, Heribert
;
Pagel, Sabine
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10009514756
Saved in:
4
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
Saved in:
5
Der Einfluss des Alters von Testimonials auf Einstellungen zu Produkten
Gierl, Heribert
;
Bombe, Sandra
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003880931
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6
Cognitively uncontrolled spillover effects of brand-name prizes in advertisements
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003391488
Saved in:
7
Differenzierte oder undifferenzierte Werbestrategie für Markenerweiterungen
Gierl, Heribert
;
Koncz, Julia
;
Jaumann, Mathias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 176-199
Persistent link: https://www.econbiz.de/10003013988
Saved in:
8
Die Rolle guter Argumente in der Werbung mit prominenten Testimonials
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
57
(
2003
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10001751684
Saved in:
9
Verwendung von Goal Frames in der Werbung
Gierl, Heribert
;
Koncz, Julia
;
Satzinger, Michaela
- In:
Die Unternehmung : Swiss journal of business research …
56
(
2002
)
3
,
pp. 145-161
Persistent link: https://www.econbiz.de/10001674596
Saved in:
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