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type_genre:"Aufsatz im Buch"
~person:"Chang, Chun-tuan"
~person:"Kim, Kihan"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising planning"
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Advertising planning
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Werbeplanung
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Advertising
2
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2
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Chang, Chun-tuan
Kim, Kihan
King, Stephen
13
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7
Naik, Prasad A.
5
Steffenhagen, Hartwig
5
Cheong, Yunjae
4
Esch, Franz-Rudolf
4
Pelsmacker, Patrick de
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2
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Chandra, Ambarish
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Danaher, Peter J.
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Fairlie, Robin
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Finne, Åke
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International journal of advertising : the quarterly review of marketing communications
4
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
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ECONIS (ZBW)
6
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1
An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
Saved in:
2
Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
Saved in:
3
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
4
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
Saved in:
5
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
6
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
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